privacy policy

 

McKay’s Studio

At McKay’s Studio, we value your privacy and are committed to protecting your personal information. This Privacy Policy explains how we collect, use, store, and safeguard your data when you visit or make a purchase from our website.

1. Information About the Data Controller

The data controller responsible for processing your personal data under applicable data protection laws, including the General Data Protection Regulation (GDPR), is:

McKay’s Studio
Email: info@mckay's-studios.com

The data controller determines the purposes and methods of processing personal data, either alone or jointly with others.

Our website uses SSL/TLS encryption to ensure secure transmission of personal and confidential information. You can recognize a secure connection by “https://” in the address bar and the lock icon in your browser.

We do not engage in automated decision-making or profiling that produces legal effects or significantly affects you, as defined under Article 22 GDPR.

2. Data Collection When Visiting Our Website

When you visit our website for informational purposes only, we automatically collect certain technical information transmitted by your browser to our servers (“server log files”). This may include:

  • Visited pages

  • Date and time of access

  • Amount of data transferred

  • Referring URL

  • Browser type and version

  • Operating system

  • IP address (anonymized where applicable)

This processing is based on our legitimate interest in ensuring the stability, security, and functionality of our website (Art. 6(1)(f) GDPR). This data is not used to identify you personally and is not shared unless legally required.

3. Cookies

We use cookies to enhance your browsing experience, enable essential website functions, and improve our services.

Cookies are small text files stored on your device. Some cookies are deleted after your browsing session ends (session cookies), while others remain stored for a defined period (persistent cookies).

Cookies may collect information such as browser data, device information, and IP addresses. Some cookies are essential for website functionality (e.g., shopping cart), while others help us optimize performance or marketing efforts.

Where personal data is processed via cookies, this is done:

  • Under Art. 6(1)(b) GDPR for contract-related functions

  • Under Art. 6(1)(f) GDPR based on our legitimate interests

  • Or under Art. 6(1)(a) GDPR where consent is required

You can manage or disable cookies at any time through your browser settings. Please note that disabling cookies may limit website functionality.

4. Contacting Us

When you contact us via email or contact forms, we collect the personal data you provide (such as name and email address) solely for the purpose of responding to your inquiry.

The legal basis for this processing is our legitimate interest in communication (Art. 6(1)(f) GDPR). If your inquiry relates to a contract, processing is based on Art. 6(1)(b) GDPR.

Your data will be deleted once your request has been fully handled, unless legal retention requirements apply.

5. Customer Accounts and Order Processing

When you create an account or place an order, we collect and process personal data necessary to fulfill the contract (Art. 6(1)(b) GDPR).

You may request deletion of your customer account at any time by contacting us. After contract completion or account deletion, your data will be restricted and deleted following statutory retention periods, unless further use is legally permitted or explicitly consented to.

6. Email Marketing

6.1 Newsletter Subscription

If you subscribe to our newsletter, we use your email address to send updates and promotional content. Registration is confirmed via a double opt-in process.

The legal basis is your consent (Art. 6(1)(a) GDPR). You may unsubscribe at any time using the link in our emails or by contacting us.

6.2 Existing Customers

If you have purchased from us, we may send you emails about similar products based on our legitimate interest in direct marketing (Art. 6(1)(f) GDPR). You can opt out at any time.

7. Payment and Shipping

We share necessary personal data with shipping providers to deliver your order and with payment service providers to process payments (Art. 6(1)(b) GDPR).

Payment Providers May Include:

  • PayPal

  • SOFORT / Klarna (if available)

Each provider processes data in accordance with its own privacy policies.

8. Review Reminders

With your consent, we may send you a one-time email requesting a review of your purchase. You may withdraw consent at any time.

9. Social Media Plugins

Our website may include social media links (e.g., Facebook, Instagram) using privacy-friendly solutions that prevent data transmission until you actively click the link.

Once clicked, the respective platform’s privacy policy applies.

10. Online Advertising & Analytics

We may use tools such as:

  • Google Ads

  • Google Analytics (with IP anonymization)

  • Facebook Pixel (with consent)

These tools help us analyze website usage and improve marketing efforts. Data processing is based on consent or legitimate interest where applicable.

You can opt out through browser settings or provider-specific opt-out tools.

11. Retargeting & Remarketing

We may use remarketing technologies to show relevant ads across third-party platforms. These activities only occur with consent where legally required.

12. Your Rights

Under GDPR, you have the right to:

  • Access your personal data

  • Rectify inaccurate data

  • Request deletion

  • Restrict processing

  • Data portability

  • Withdraw consent

  • Object to processing

  • Lodge a complaint with a supervisory authority

13. Data Retention

Personal data is retained only as long as necessary for contractual, legal, or legitimate business purposes. After expiration, data is securely deleted.

14. Contact

If you have questions about this Privacy Policy or wish to exercise your rights, please contact:

McKay’s Studio
📧 info@mckay's-studios.com